The Partnership That Could Change Everything

Imagine this.

An MSP in Austin, which we’ll call TechShield MSP, has grown steadily over the past few years. But like many managed security service providers (MSSPs), they’re running into the same recurring problems:

commoditized services, price pressure, and clients constantly shopping around.

During a strategy session, their leadership team runs the numbers on a new service concept:

“What if SMS protection became our easiest $50K add‑on sale?”

They model a scenario in which, over eight months, Checktxt generates $47,000 in new recurring revenue across their client base.

The most interesting part of the model?

It assumes near‑zero additional support overhead.

In the scenario, the team deploys Checktxt in under 30 minutes per client and projects no meaningful increase in support tickets—with several clients expanding their contracts based on the added value.

This article explores how that kind of outcome could realistically happen, and why SMS protection is emerging as one of the MSSP industry’s most promising revenue opportunities.

The Problem: MSSPs Are Drowning in Complexity

If you run an MSSP, this probably sounds familiar.

Every security solution promises to be “easy to deploy” and “simple to manage.” Then reality hits:

• Complex Deployments: Weeks of planning, configuration, and testing
• Training Overhead: Hours of staff education for each new platform
• Support Nightmares: False positives flood your help desk
• Client Confusion: Solutions so complex clients can’t understand the value
• Margin Pressure: Commoditized services erode profitability

Meanwhile, the managed security services market keeps expanding:

• A $32.8 billion market in 2024, projected to reach $77.4 billion by 2030
• 89% of enterprises report increasing mobile security concerns
• Yet less than 15% of MSSPs offer dedicated SMS protection

MSSPs need solutions that sell themselves, deploy instantly, and generate recurring revenue without operational headaches.

That’s exactly where SMS fraud protection can become a powerful differentiator.

The Market Reality: SMS Threats Are Your Clients’ Blind Spot

In most client environments today, SMS is the least protected and most exploited communication channel.

Here’s what your clients are facing:

• 75% of organizations experienced smishing (SMS phishing) attacks in 2023
• Consumers lost $470 million to SMS scams in 2024—five times more than in 2020
• Text messages have a 98% open rate compared to roughly 6% for email
• BYOD policies mean personal devices—and personal inboxes—are wide open

Yet their current security stack usually provides zero visibility into SMS threats.

Traditional approaches struggle:

• Enterprise Mobile Security (e.g., MDM‑based tools)
  • Requires device enrollment and complex rollout
  • Raises employee privacy concerns
  • Adds ongoing management overhead
• Consumer Spam‑Blocking Apps (RoboKiller, Truecaller, etc.)
  • 20–30% false‑positive rates
  • No enterprise management or reporting
  • Limited brand and takedown capabilities
• Email Security Extensions
  • Great for phishing—but SMS bypasses email gateways entirely

In other words, your clients desperately need SMS protection—they just don’t know a practical MSSP‑friendly solution exists.

The Failed MSSP Solutions: Why Everything Else Hurts

Many MSSPs have tried to bolt on “one more security tool” only to regret it.

Common failure patterns:

Complexity Kills

• Weeks of deployment planning and execution
• Extensive training required for support staff
• Complex licensing models that confuse both team and clients

Support Overhead Explodes

• False positives generate constant support tickets
• Client confusion requires time‑consuming hand‑holding
• Integration challenges with each unique client environment

Low Margins Hurt

• Commoditized offerings face constant price pressure
• High licensing costs squeeze profitability
• Limited differentiation makes it easy for clients to switch providers

A successful SMS protection service for MSSPs has to break this pattern.

How the Checktxt MSSP Program Is Designed to Work

Checktxt is built with a straightforward goal in mind for MSSPs:

Maximum recurring revenue with minimal operational effort.

A hypothetical MSSP like TechShield could structure their offering around these characteristics:

Super Easy to Sell & Support

• Self‑explanatory value proposition: “Forward suspicious texts, get instant analysis.”
• Zero technical complexity: No app installs, no MDM, no endpoint agents.
• No integration required: Works with any device, any carrier.
• Intuitive workflow: End‑users instantly understand how to use it.

Predictable Recurring Revenue

• Subscription model: Per‑user, per‑month pricing
• 50% partner margins on all tiers
• Instant license transfers between clients at no cost
• Volume discounts that reward portfolio growth

Multi‑Tenant Platform Design

• Single console to manage all client tenants
• White‑label branding so your logo stays front‑and‑center
• Automated provisioning: New clients activated in minutes
• Granular reporting: Client‑specific usage and threat metrics

This is the kind of blueprint that makes an “easiest $50K add‑on sale” scenario plausible—not guaranteed, but realistically attainable for a committed MSSP.

The Numbers: Modeling Realistic MSSP Revenue Growth

Below is a hypothetical pricing structure an MSSP might use when reselling Checktxt:

Illustrative Revenue Scenarios:

Small MSSP Portfolio (10 clients, avg 100 users)

• Monthly Revenue: ~$2,500
• Annual Revenue: ~$30,000
• Operational Profile: High margins with very low overhead

Mid‑Size MSSP Portfolio (25 clients, avg 150 users)

• Monthly Revenue: ~$9,375
• Annual Revenue: ~$112,500
• Impact: Meaningful contribution to EBITDA

Large MSSP Portfolio (50 clients, avg 200 users)

• Monthly Revenue: ~$25,000
• Annual Revenue: ~$300,000
• Impact: Major recurring revenue stream requiring modest resources

These aren’t promises—they’re plausible projections MSSPs can test against their own client data and pricing models.

The Secret Sauce: Beyond Employee Protection

What makes SMS protection uniquely powerful as an MSSP differentiator is how far it can extend beyond traditional corporate boundaries.

In many cases, an MSSP can help a client design programs that protect:

• Employees on both work and personal devices
• Employee families, especially seniors and teenagers who are frequent scam targets
• Customers and members, through co‑branded awareness and protection programs
• Local communities, via partnerships with schools, non‑profits, or civic groups

This extended protection model opens doors to revenue that traditional tools can’t touch:

• Family Protection Upsell: Offer SMS security as an employee‑benefit add‑on
• Customer Protection Service: Help clients include SMS protection in their own offerings
• Community Safety Programs: Partner with local organizations for group coverage

Traditional security services focus on corporate environments only.
An SMS‑centric approach like Checktxt can extend protection everywhere your clients’ stakeholders communicate.

The Plan: 30‑Day Revenue Generation (Hypothetical Rollout)

Here’s how a 30‑day implementation could look for a motivated MSSP.

Week 1: Program Enrollment

• Register as an authorized Checktxt MSSP partner
• Access the multi‑tenant MSSP portal and admin controls
• Review marketing assets, sample pricing, and sales playbooks

Week 2: First Client Deployment

• Select a pilot client (ideally 50–100 users)
• Configure a custom address, e.g., [email protected]
• Deploy the workflow in under 30 minutes
• Monitor results from the partner dashboard

Week 3: Portfolio Expansion

• Identify the top 10 clients with the highest SMS risk profile
• Prepare co‑branded campaigns (email, webinars, QBR talking points)
• Calculate revenue potential using an ROI calculator for each client

Week 4: Scaling Operations

• Roll out to additional clients using the refined deployment process
• Track metrics: adoption, threats detected, and end‑user feedback
• Plan expansion to full portfolio and specific vertical campaigns

This playbook is hypothetical, but it reflects realistic timing and effort for an MSSP adding a low‑friction SaaS security service.

Illustrative MSSP Success Profiles (Hypothetical)

To make this concrete, here are three composite scenarios based on patterns observed across the MSSP market. Names and numbers are illustrative—not actual customer claims.

TechShield MSP, Austin

• Could reasonably target $47,000 ARR in the first 8–12 months across 15 clients
• Projects minimal support tickets due to intuitive forwarding workflow
• Anticipates 15% contract expansion where clients see immediate value
• Describes it internally as “the easiest service we’ve ever deployed”

CyberGuard Partners, Denver

• Models 300% revenue growth for its mobile security line by bundling SMS protection
• Expects top satisfaction scores in QBR surveys for the Checktxt service line
• Uses SMS protection as a major differentiator in RFPs, especially in regulated industries

SecureIT Solutions, Phoenix

• Adds SMS protection to every managed security package within six months
• Sees lower client churn where extended protection (including family programs) is adopted
• Highlights stronger margins versus more complex, resource‑intensive tools

These examples illustrate what is possible when MSSPs fully integrate SMS protection into their go‑to‑market strategy.

Join the Revenue Experiment

Every day, MSSPs are adding new tools to their stack—some become profit centers, others become cost sinks.

SMS protection is emerging as a high‑margin, low‑overhead candidate for the first category.

You can model the opportunity for your own portfolio:

Average client size × $3 monthly cost per user × 50% margin
= Monthly profit per client

Total client count × Monthly profit
= Projected annual recurring revenue

For example, a 30‑client MSSP with 100 users per client could theoretically generate around $45,000 in annual recurring revenue with minimal operational overhead—if adoption targets are met.

This isn’t a guarantee—it’s a starting point for your own business case.

Getting Started Could Look Like:

• Register for the Checktxt MSSP program (a few minutes)
• Access the partner portal, documentation, and sales collateral
• Deploy with your first pilot client (often under 30 minutes)
• Scale as you validate value and refine pricing

The Transformation: From Service Provider to Strategic Partner

In our hypothetical TechShield example, leadership notices a shift during QBRs:

Clients no longer see them as “just another MSSP managing tools in the background.”

They see them as the security partner who helps protect employees’ families and customers too.

That emotional connection—protecting more than just endpoints and networks—can become a powerful retention engine. It’s easy to imagine client satisfaction and renewal rates climbing toward the high‑90% range when that kind of value is consistently delivered.

Your MSSP Evolution Starts Now

The SMS protection market is still early and significantly underserved.

Early MSSP adopters have the chance to:

• Capture recurring revenue while competition is limited
• Differentiate on human‑centric security, not just tool coverage
• Extend protection to employees, families, and customers in a single offering

In 12–24 months, SMS protection may well become table stakes for MSSPs.
The providers benefiting most at that point will likely be the ones who started testing and refining their approach today.

If you’re curious what this could look like in your business:

• Register: Explore the Checktxt MSSP program
• Calculate: Use scenario modeling to project revenue and margin
• Resource Up: Download partner playbooks and co‑branded materials
• Deploy: Launch a pilot with one or two receptive clients

The Checktxt MSSP Program is designed with MSSPs in mind. Partners typically target ~50% margins with low operational overhead. Your actual results will depend on pricing, portfolio composition, and client adoption—but the opportunity is real.