Checktxt Use Cases: B2B2C SMS Security That Protects Everyone
Beyond Employee Protection: The Only SMS Security Solution That Safeguards Your Customers Too
When your organization chooses Checktxt, you’re not just protecting your team—you’re extending comprehensive SMS fraud protection to the customers you serve, the families you employ, and the communities you impact.
The B2B2C Advantage: Why Checktxt is Different from Every Other Security Solution
Your Digital Security Stops at Your Firewall. Your Customers' Vulnerability Doesn't.
Traditional enterprise security solutions protect your organization’s infrastructure, devices, and employees during work hours. But what happens when your customers receive fraudulent SMS messages impersonating your brand? What about when your employees’ families fall victim to scams outside of business hours?
Checktxt solves a problem most security vendors ignore: the security gap between your organization and the people who matter most to your business success—your customers, your employees’ families, and your broader stakeholder ecosystem.
What is B2B2C SMS Security?
Business-to-Business-to-Consumer (B2B2C) represents a revolutionary approach where organizations partner with Checktxt to deliver SMS fraud protection not only to their internal teams but directly to their end customers and stakeholder communities.
Here's how it works:
Traditional B2B Security Model:
- Your Organization → Buys Security Solution → Protects Employees Only
- Limited Impact: Only corporate devices/accounts protected during business hours
- Customer Exposure: Your customers remain vulnerable to scams impersonating your brand
- Missed Opportunity: No customer value creation beyond core products/services
Checktxt B2B2C Security Model:
- Your Organization → Partners with Checktxt → Protects Employees + Customers + Families
- Extended Protection: 24/7 security coverage for entire stakeholder ecosystem
- Brand Defense: Active protection against impersonation targeting your customers
- Competitive Advantage: Unique value proposition competitors cannot match
The SMS Threat Reality: It's Not Just Your Problem Anymore
Current SMS Security Crisis (2025 Data)
The threat landscape affects everyone connected to your organization:
| Threat Metric | Impact | Who’s Affected |
| $470 million in SMS scam losses (2024) | Financial devastation | Individuals, families, businesses |
| 75% of organizations experienced smishing attacks | Corporate security breaches | Employees, enterprise systems |
| 147 million fraudulent texts sent daily worldwide | Overwhelming volume | Everyone with a mobile device |
| 98% SMS open rate vs. 6% email | High exploitation success | All text message recipients |
| 79% of people have encountered SMS scams | Universal vulnerability | Your customers, employees, stakeholders |
The brutal truth: When scammers target your customers with fraudulent messages impersonating your organization, traditional security solutions provide zero protection. Your brand suffers, your customers lose money, and trust erodes—all while your expensive security stack sits idle.
Why Your Customers Are Being Targeted Through SMS
Fraudsters specifically exploit the trust relationship between your organization and your customers:
- Fake account alerts impersonate your institution
- Wire transfer scams redirect customer funds
- Credential harvesting through branded phishing
- Fraudulent appointment confirmations steal patient data
- Fake insurance verification requests harvest PHI
- Prescription scams exploit telehealth trust
- Fake wire transfer instructions impersonate closing coordinators
- Fraudulent property listings using realtor brand identity
- Credential harvesting through altered transaction messages
- Fake civic service messages impersonate government agencies
- Election fraud undermines democratic process integrity
- Constituent credential harvesting through authority impersonation
- Package delivery scams using your brand identity
- Fake order confirmations with malicious links
- Account takeover attempts targeting loyal customers
- Fake fundraising messages impersonate legitimate campaigns and PACs
- Emotional urgency exploits voters' passion for political causes
- Fraudulent solicitations divert donations from legitimate candidates
The Checktxt B2B2C Solution: Protecting Your Entire Ecosystem
Three Layers of Protection in One Platform
Layer 1: Employee & Internal Team Protection
- Custom domain-branded analysis ([email protected] or [email protected])
- BYOD security without privacy-invasive MDM requirements
- 60-second threat assessment for immediate decision-making
- Training and awareness programs with simulated campaigns
- Compliance reporting for regulatory requirements
Layer 2: Customer Protection Programs
- Extended fraud analysis for your customer base
- Brand protection against impersonation attacks
- Customer education initiatives co-branded with your organization
- Goodwill generation through proactive security offerings
- Competitive differentiation unavailable from competitors
Layer 3: Family & Community Extension
- Employee family protection as valued benefit
- Community safety programs for broader stakeholder groups
- Partner ecosystem security for vendors and suppliers
- Unlimited scalability without per-user cost barriers
How B2B2C Creates Unprecedented Value
For Your Organization
- Brand Protection - Active defense against customer-targeting impersonation
- Customer Retention - Security as relationship strengthener
- Competitive Advantage - Unique offering competitors cannot replicate
- Revenue Protection - Prevent fraud-driven customer churn
- Regulatory Compliance - Proactive consumer protection demonstration
For Your Customers
- Free SMS Security - Professional threat analysis at zero cost
- Brand Trust - Confidence in your commitment to their safety
- Family Protection - Extended coverage to loved ones
- Peace of Mind - Immediate verification of suspicious messages
- Educational Resources - Ongoing threat intelligence and awareness
For Your Employees
- Dual Protection - Work and personal SMS security coverage
- Family Safety - Protection extended to spouses, children, parents
- Enhanced Benefits - Valuable perk demonstrating employer care
- Confidence - Professional support for digital security decisions
- Work-Life Integration - Seamless security across all communications
Industry-Specific B2B2C Applications
Checktxt Use Cases: Advanced SMS Security for Every Sector
Custom-built protections addressing unique SMS threats in each industry
Banking and Financial Services:
Customer-Facing Challenges:
- Account takeover attempts via SMS-based social engineering
- Wire transfer fraud redirecting customer funds
- Investment scams exploiting brand trust and urgency
- Credential harvesting through fake security alerts
Checktxt B2B2C Value:
- Customer protection programs integrated with digital banking platforms
- Real-time fraud alerts when customers are targeted
- Educational campaigns co-branded with financial institution
- Regulatory compliance demonstration for consumer protection
Typical Deployment:
- 500-employee regional bank
- 50,000 retail banking customers
- Extended protection to customer base at marginal cost
- Transformed security from expense to revenue differentiator
Healthcare:
Patient-Facing Challenges:
- Fake appointment confirmations harvesting PHI
- Insurance verification scams targeting personal data
- Prescription fraud exploiting telehealth adoption
- Medical identity theft through SMS channels
Checktxt B2B2C Value:
- HIPAA-compliant patient protection with BAA agreements
- Telehealth security for remote care communications
- Patient education programs on healthcare SMS fraud
- Brand protection against provider impersonation
Typical Deployment:
- Multi-facility health system with 2,000 employees
- 150,000 active patient population
- Patient portal integration for SMS verification
- Compliance documentation for regulatory audits
Real Estate and Communications:
Transaction-Facing Challenges:
- Wire fraud redirection through fraudulent closing instructions
- Package delivery scams exploiting shipping trust
- Business email compromise extensions targeting transaction coordination
- Title company and lender communication impersonation
Checktxt B2B2C Value:
- Multi-party transaction verification (buyers, sellers, agents, lenders)
- Wire transfer instruction authentication and validation
- Closing coordination security across entire transaction ecosystem
- E&O insurance support through documented fraud prevention
Typical Deployment:
- Real estate franchise with 250+ agent locations
- 100,000+ active buyer/seller transactions annually
- Integration with transaction management and title company systems
- Continuous monitoring of high-dollar transaction communications
Government and Political Organizations:
Constituent & Agency-Facing Challenges:
- Nation-state actors targeting government communications
- Public service impersonation scams harvesting citizen data
- Emergency alert fraud undermining community trust
- Election communication compromise threatening democratic integrity
Checktxt B2B2C Value:
- FISMA-compliant architecture meeting federal security requirements
- Citizen verification programs for public service communications
- Emergency alert authentication for crisis management
- Multi-jurisdiction coordination for disaster response
Typical Deployment:
- Multi-agency government entity serving 500,000+ constituents
- 2,000+ government employees across departments
- Integration with election management and emergency alert systems
Compliance documentation for regulatory and transparency requirements
Retail & E-Commerce:
Customer-Facing Challenges:
- Package delivery scams using retailer branding
- Fake order confirmations with credential harvesting
- Account takeover attempts targeting loyalty programs
- Return/refund scams exploiting customer service trust
Checktxt B2B2C Value:
- Brand protection against impersonation in delivery scams
- Customer confidence in SMS communications
- Loyalty program security for high-value customers
- Seasonal protection during high-volume periods
Typical Deployment:
- National retail chain with 5,000 employees
- 2 million active loyalty program members
- Integration with customer communication platforms
- Holiday season surge protection programs
Political Donation Scams:
Stakeholder-Facing Challenges:
- Fake political fundraising messages exploiting emotional appeals
- Fraudulent PAC communications mimicking legitimate campaigns
- Voter suppression attempts through false election information
- Donor credential harvesting and fund redirection scams
Checktxt B2B2C Value:
- Specialized political scam database with verified PAC registry
- Nonpartisan protection across entire political spectrum
- Voter education programs on electoral fraud recognition
- Campaign organization security with donor protection programs
Typical Deployment:
- Campaign organization with 200+ staff and volunteers
- 50,000+ donor and supporter base
- Integration with campaign communication platforms
- Surge capacity during election cycles with real-time threat monitoring
Why B2B2C Matters: The Strategic Business Case
Customer Acquisition & Retention
Traditional Security Investment:
- Internal protection only
- No customer-facing value
- Viewed as cost center
- Commoditized offering
Checktxt B2B2C Investment:
- Customer value creation
- Unique competitive differentiator
- Revenue protection and growth
- Impossible for competitors to replicate quickly
Brand Protection & Market Positioning
When customers receive fraud attempts impersonating your brand:
Without Checktxt:
- Customer confusion and brand association with fraud
- Support burden from fraud-related inquiries
- Reputational damage on social media
- Lost customer trust and potential churn
With Checktxt B2B2C:
- Proactive customer protection demonstrates commitment
- Marketing opportunity showcasing security leadership
- Customer stories amplifying brand values
- Measurable goodwill and loyalty improvement
Competitive Moat Building
B2B2C creates sustainable competitive advantages:
- Network Effects - More protected customers create broader threat intelligence
- Switching Costs - Customers value integrated protection, resist change
- Brand Differentiation - Unique offering unavailable from traditional competitors
- Customer Data Insights - Understanding threats targeting your customer base
- Partnership Opportunities - Platform for additional customer-facing value services
Financial Impact Analysis
ROI Comparison: Traditional Security vs. Checktxt B2B2C
| Metric | Traditional B2B | Security Checktxt B2B2C | Advantage |
|---|---|---|---|
| Protected Population | Employees only (500) | Employees + Customers (50,000+) | 100x reach |
| Brand Protection | None | Active defense against impersonation | Immeasurable value |
| Customer Value Creation | None | Enhanced loyalty, reduced churn | Millions in retained revenue |
| Competitive Differentiation | Limited | Unique, hard to replicate | Market leadership |
| Employee Satisfaction | Standard | Enhanced through family protection | Retention improvement |
| Marketing Opportunities | None | Customer stories, brand campaigns | Free positive publicity |
Implementation: How B2B2C Works in Practice
Phase 1: Internal Deployment (Weeks 1-2)
Employee Protection Foundation:
- Checktxt deployment for all organizational users
- Custom domain setup ([email protected] or [email protected])
- Administrator training and dashboard configuration
- Initial threat baseline establishment
Phase 2: Customer Program Launch (Weeks 3-4)
Extended Protection Rollout:
- Customer communication strategy development
- Co-branded marketing materials creation
- Customer education portal launch
- Support team training on customer inquiries
Phase 3: Family & Community Extension (Month 2)
Ecosystem Protection Expansion:
- Employee family member enrollment
- Partner and vendor protection programs
- Community safety initiative launches
- Success metrics tracking and reporting
Phase 4: Optimization & Growth (Ongoing)
Continuous Improvement:
- Threat intelligence sharing and analysis
- Customer success story documentation
- Program expansion to new stakeholder groups
- Competitive advantage measurement and communication
Emerging Trends Driving B2B2C Adoption
Consumer Expectations Evolution:
- 73% of consumers expect companies to protect them beyond transactions
- Rising regulatory requirements for customer data protection
- Competitive differentiation scarcity in crowded markets
- Trust crisis requiring proactive security demonstrations
Technology Enablement:
- AI-powered threat detection enabling scalable customer protection
- Zero-friction workflows removing adoption barriers
- Privacy-preserving architecture protecting customer data rights
- Cloud-native platforms enabling unlimited scalability
Business Model Innovation:
- Subscription fatigue creating opportunities for embedded services
- Platform economics rewarding ecosystem value creation
- Customer lifetime value optimization through security and trust
- Partnership strategies driving mutual growth
Frequently Asked Questions: B2B2C SMS Security
How does extending SMS security to customers work practically?
What's the cost to extend protection to customers?
Checktxt is offered to your customers at a very low usage-based cost. Your Checktxt Enterprise subscription covers employee protection, training, and advanced features, and customer access fits naturally into our B2B2C model.
How do we communicate the customer protection program?
Checktxt provides co-branded marketing materials, customer portal content, email templates, and social media assets. Typical communication channels include welcome emails, account statements, mobile app notifications, customer service scripts, and targeted campaigns during high-fraud periods.
Does customer use of Checktxt create privacy concerns?
No. Checktxt analyzes only the specific messages customers choose to forward for verification. We collect no personal information, contact lists, or message history. Our privacy-first architecture means customers maintain complete control over what they submit for analysis. We do however keep message history for training.
How does B2B2C create competitive advantage?
Checktxt B2B2C protection is extremely difficult for competitors to replicate because it requires purpose-built technology, privacy-preserving architecture, and zero-friction workflows. Traditional security vendors cannot extend enterprise products to consumers effectively. This creates a sustainable moat protecting your market position.
Can we use Checktxt customer protection in marketing?
Checktxt provides automated analysis results within 60 seconds. For customers seeking additional context, your customer service team can reference the analysis in supporting conversations. Checktxt’s clear safe/threat determinations require no technical expertise to communicate.
What if customers have questions about suspicious messages?
They’re welcome to reach out to our support team, who appreciate these questions as they help refine our messaging and detection.
How do we measure B2B2C program success?
Key metrics include customer enrollment numbers, threat detection volume, prevented fraud losses, customer satisfaction scores, competitive win rates citing security, and brand sentiment analysis. Checktxt provides comprehensive analytics dashboards and reporting for program optimization.
Get Started with B2B2C SMS Security
Transform Security from Cost Center to Competitive Advantage
Checktxt is the only SMS security solution designed from the ground up for B2B2C deployment, enabling organizations to protect employees, customers, families, and communities through a single, integrated platform.
Ready to explore how Checktxt B2B2C can transform your organization?
For Organizations:
- Enterprise Consultation: Schedule a call/demo
- B2B2C Program Inquiry: [email protected]
- Schedule Demo: See B2B2C capabilities in action
For Industry-Specific Solutions:
- Banking and Financial Services: Protect customers and brand trust
Healthcare Organizations and Regulated Professions: Compliant customer protection
Real Estate and Communications: Protect transaction security and financial safety - Government Agencies: Constituent and citizen safety
- Retail & E-Commerce: Safeguard customer experience
- Political Donation Scams: Protect democratic integrity and donor trust
For MSSPs & Partners:
- MSSP B2B2C Program: Extend value to your clients’ customers
- Revenue Multiplication: 100x protective reach with existing pricing
- Client Retention: Stickiest security service in the market
- Competitive Advantage: Unique offering competitors cannot match