Protect Your Clients (MSSPs)

Protect Your Clients: The MSSP Revenue Opportunity in SMS Security

Transform Client Protection into Predictable, High-Margin Recurring Revenue

The managed security services market is projected to reach $66.83 billion by 2030—but less than 15% of MSSPs offer SMS security services. Checktxt gives you the unique competitive advantage to capture this untapped market with generous margins, minimal overhead, and the stickiest client relationships in the security industry.

The MSSP Opportunity Gap: SMS Security's $470 Million Problem

Your Clients Face a Threat Your Security Stack Doesn't Address

You’ve deployed comprehensive security solutions for your clients: firewalls, EDR, SIEM, email security, vulnerability management. You’re monitoring networks 24/7, responding to incidents, and keeping clients protected.

But what happens when your clients’ employees receive fraudulent SMS messages claiming to be from IT? When their customers get package delivery scams using the company’s brand? When wire transfer instructions arrive via text during a real estate closing?

Traditional MSSP services protect infrastructure. Checktxt protects people—employees, customers, families, and stakeholders.

The SMS Fraud Crisis Creating MSSP Opportunity

Current Threat Landscape (2025):

Threat Metric	Business Impact	MSSP Opportunity
$470 million SMS fraud losses 2024	Devastating client financial harm	Protection service revenue potential
147 million fraudulent texts daily worldwide	Overwhelming client vulnerability	Scalable threat detection demand
98% SMS open rate vs. 6% email	Maximum attack surface exploitation	Critical protection gap to fill
79% of organizations experiencing mobile phishing	Universal client exposure	Market-wide service opportunity
140% increase in SMS fraud 2023-2024	Rapidly accelerating threat	Urgent client need driving sales
0% SMS security in traditional MSSP stacks	Complete protection gap	Zero competitive overlap

Why MSSPs Must Add SMS Security Now

The Competitive Imperative:

Market Forces Driving SMS Security Demand:

Client vulnerability: Organizations lack SMS protection capabilities
Regulatory pressure: Compliance requirements expanding to mobile channels
Brand protection: Companies need defense against customer-targeting impersonation
Employee security: Remote work increasing personal device fraud exposure
Competitive differentiation: Early movers capturing market share

The MSSP Business Case:

Untapped revenue: New service category with zero current penetration
High margins: generous profit margins, based on industry average
Low overhead: Minimal support burden with zero false positives
Sticky relationships: Family protection creates unprecedented client loyalty
Fast deployment: 30-minute implementation vs. weeks for traditional tools
Scalable growth: Expand across entire client portfolio rapidly

The Checktxt MSSP Advantage: Revenue Without Complexity

Why Checktxt is the Perfect MSSP Service

Traditional MSSP Challenges:

Complex deployment requiring extensive technical resources
High support burden from false positives and user confusion
Difficult value demonstration with abstract security metrics
Client churn risk when threats don’t materialize or tools fail
Margin pressure from vendor licensing and operational costs

Checktxt MSSP Solutions:

30-minute deployment with zero technical complexity
Zero support burden – intuitive user experience
Immediate value – clients see threat prevention from day one
97% client retention – family protection creates emotional loyalty
Generous margins – predictable pricing with minimal operational costs

The Unique B2B2C Value Proposition

What Makes Checktxt Different from Every Other Security Service:

Traditional Security Services:

Protect only client infrastructure and corporate devices
Limited to business hours and company networks
Complex management requiring ongoing MSSP resources
Commoditized offerings with intense price competition
Client employees and customers remain vulnerable

Checktxt B2B2C Model:

Protects client employees, customers, AND families through integrated platform
24/7 protection extending beyond workplace to personal lives
Zero ongoing management – automated, self-explanatory operation
Unique market positioning impossible for competitors to replicate quickly
Extended protection network creating ecosystem value

Client Industry Applications: Vertical Market Opportunities

Banking and Financial Services Clients

Client Pain Points:

Customer SMS scams impersonating financial institutions
Wire transfer fraud targeting business banking customers
Employee credential harvesting for account access
Brand reputation damage from customer-targeting fraud
Regulatory compliance for consumer protection

Checktxt MSSP Solutions:

Customer protection programs extending security beyond employees
Wire transfer verification for business banking clients
Brand impersonation defense protecting client reputation
Compliance documentation supporting regulatory requirements
Employee and family comprehensive household protection

MSSP Value Proposition:

“Protect your financial services clients, their customers, and their brand reputation through comprehensive SMS security unavailable from traditional MSSPs.”

Healthcare Organizations & Medical Practices

Client Pain Points:

Patient SMS scams impersonating healthcare providers
Prescription fraud exploiting telehealth communications
Insurance verification scams targeting patient data
HIPAA compliance requirements for mobile communications
Employee family vulnerability creating workplace distraction

Checktxt MSSP Solutions:

HIPAA-compliant architecture with BAA support
Patient protection programs defending provider brand
Telehealth security for remote care communications
Employee healthcare worker family protection specialization
Compliance documentation for regulatory audits

MSSP Value Proposition:

“Deliver HIPAA-compliant SMS security protecting healthcare clients, their patients, and their staff families—a complete solution no competitor offers.”

Real Estate Firms & Title Companies

Client Pain Points:

Wire transfer fraud during property closings
Agent commission theft through payment redirection
Client impersonation in transaction communications
High-dollar transaction vulnerability to SMS fraud
Employee family financial exposure during personal transactions

Checktxt MSSP Solutions:

Transaction security for closing coordination communications
Wire transfer verification protecting buyer and seller funds
Multi-party protection extending to buyers, sellers, agents, lenders
Commission security safeguarding agent financial transfers
Employee protection when staff conduct personal real estate transactions

MSSP Value Proposition:

“Protect real estate clients from devastating wire fraud while securing the multi-million dollar transactions they facilitate daily.”

Government Agencies & Municipal Organizations

Client Pain Points:

Constituent SMS scams impersonating government services
Election communication integrity and security
Public service impersonation for credential harvesting
Budget constraints limiting security investment
Employee public visibility creating targeting vulnerability

Checktxt MSSP Solutions:

FISMA-compliant security for federal agencies
Constituent protection programs for public service verification
Election security for voting administration communications
Budget-friendly pricing meeting government constraints
Employee and family protection for public servants

MSSP Value Proposition:

“Enable government clients to protect constituents and staff with budget-friendly SMS security meeting compliance requirements.”

Retail & E-Commerce Companies

Client Pain Points:

Package delivery scams using client brand identity
Customer account takeover attempts via SMS
Order confirmation fraud harvesting customer credentials
Seasonal fraud surge during high-volume periods
Employee part-time workforce lacking security benefits

Checktxt MSSP Solutions:

Brand protection against delivery and promotional scams
Customer trust enhancement through proactive security
Seasonal scaling for Black Friday through holiday periods
Employee benefits extending to part-time retail workforce
Loyalty program security for high-value customers

MSSP Value Proposition:

“Protect retail clients’ brands, customers, and seasonal workforce with scalable SMS security that strengthens customer relationships.”

Political Campaigns & Organizations

Client Pain Points:

Fundraising fraud targeting donors and supporters
Voter information scams exploiting political engagement
Campaign staff and volunteer targeting due to visibility
Emotional exploitation through political passion manipulation
High-stress cycles limiting personal security attention

Checktxt MSSP Solutions:

Political scam database with verified campaign registry
Donor protection programs safeguarding fundraising integrity
Volunteer network security for grassroots operations
Campaign cycle surge capacity for election periods
Nonpartisan protection across political spectrum

MSSP Value Proposition:

“Protect political clients, their donors, and democratic processes with specialized SMS security unavailable anywhere else.”

MSSP Implementation: From Pilot to Portfolio

Phase 1: Partner Onboarding (Week 1)

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Getting Started:

Partner application submission and qualification
Partner agreement review and execution
Portal access credentials and initial training
Marketing materials access and co-branding setup
Pricing configuration and billing integration

Training & Enablement:

Technical platform training (2 hours)
Sales methodology workshop (2 hours)
Client onboarding process documentation
Support procedures and escalation paths
Success metrics tracking and reporting

Phase 2: Pilot Client Deployment (Week 2-3)

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Selecting Pilot Clients:

Ideal characteristics: 100-300 employees, receptive to innovation
Relationship strength: Existing trust enabling experimentation
Communication: Active engagement and feedback willingness
Success potential: High likelihood of measurable results

Pilot Implementation:

30-minute technical deployment per client
Employee communication using provided templates
Family extension marketing and education
Success tracking from day one
Feedback collection for optimization

Pilot Success Criteria:

Employee adoption >80% within first month
Family enrollment >50% of eligible households
Threat detection documented incidents prevented
Client satisfaction measured and positive
Zero support issues confirming operational simplicity

Phase 3: Portfolio Expansion (Month 2-6)

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Systematic Rollout:

Prioritization: Expand to next 10 best-fit clients
Process refinement: Optimize based on pilot learnings
Success stories: Document and leverage results
Sales integration: Add to all client proposals
New client standard: Include in onboarding packages

Revenue Scaling:

Month 2: 5-10 active clients generating $1,500-$3,000 MRR
Month 3: 10-15 clients generating $3,000-$6,000 MRR
Month 4-6: 15-25 clients generating $6,000-$15,000 MRR
Ongoing: Continuous portfolio penetration and expansion

Phase 4: Market Leadership (Month 6+)

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Strategic Positioning:

Vertical specialization: Develop industry expertise
Marketing campaigns: Promote SMS security capability
Thought leadership: Industry presentations and content
Partnership development: Strategic alliances and referrals
Geographic expansion: New market penetration

Operational Excellence:

Automation: Streamline onboarding and management
Reporting: Client QBRs showcasing SMS protection value
Upselling: Expand Checktxt across client organizations
Competitive advantage: Leverage differentiation in sales
Continuous improvement: Regular program optimization

Why MSSPs Choose Checktxt

Operational Simplicity

Revenue & Profitability

Generous profit margins - Industry-leading profitability
Predictable recurring revenue - Subscription model stability
Fast revenue recognition - 30-day deployment to billing
Volume discounts - Margins improve with portfolio growth
No license transfers - Move licenses between clients freely

Client Retention

97% retention rate - Industry-leading client stickiness
Family protection - Emotional loyalty driver
Immediate value - Threat prevention from day one
Unique offering - Unavailable from competitors
Relationship deepening - Trusted advisor positioning

Competitive Advantage

Competitive Advantage - <15% MSSP penetration currently
Impossible to replicate quickly - Specialized platform
Win rate improvement - Differentiator in competitive deals
Premium pricing - Justified by unique value
RFP advantage - Capability competitors lack

Frequently Asked Questions: MSSP Program

What makes Checktxt different from traditional security services?

Checktxt’s B2B2C model protects not only client organizations but their employees, customers, and families through integrated SMS security. This extended protection creates unprecedented client loyalty while opening entirely new revenue opportunities impossible with traditional security services.

Is deployment really that fast?

Yes. Most client deployments complete in under 30 minutes with zero technical complexity. You’ll configure custom domain, create user accounts, send welcome emails, and you’re operational. No integration, no tuning, no complex configuration.

What if clients need support?

Checktxt’s zero-false-positive architecture and intuitive workflow generate virtually no support tickets. When questions arise, clients receive 60-second automated analysis results requiring no technical interpretation. Your support burden is essentially zero.

How do I market Checktxt to clients?

We provide comprehensive co-branded marketing materials including presentation decks, email templates, case studies, ROI calculators, and sales scripts. Most partners lead with the unique family protection angle, which resonates emotionally and differentiates from commodity security services.

Can I offer Checktxt to existing clients?

Absolutely. Checktxt is perfect for existing client upsells and contract expansions. Position as valuable employee benefit enhancement and brand protection program. Most MSSPs can achieve 70-90% adoption across existing portfolios within 12 months.

What about competitive threats from other MSSPs?

Checktxt’s specialized SMS security and B2B2C model are extremely difficult for competitors to replicate quickly. The platform requires years of threat intelligence development and privacy-preserving architecture that traditional security vendors cannot easily duplicate. Early movers build sustainable competitive advantages.

Is there ongoing training and support for partners?

Yes. Partners receive initial technical and sales training, ongoing product updates, quarterly partner workshops, dedicated partner success managers, and 24/7 technical support for any issues. We’re committed to partner success as the foundation of our business model.

Get Started with Checktxt MSSP Program

Join the Revenue Revolution in SMS Security

The managed security services market will reach $66.83 billion by 2030—but SMS security represents a completely untapped opportunity where early movers will dominate before competitors recognize the market potential.

Ready to transform your MSSP revenue?

For MSSP Business Leaders:

Partner Consultation: (408) 218-8662

MSSP Program Inquiry: [email protected]

Revenue Opportunity Demo: See MSSP capabilities and projectionsare mentioned.

For MSSP Sales Teams:

Sales Enablement: Presentations, scripts, and competitive positioning

Client Targeting: Ideal client profile and vertical opportunities

Success Stories: Case studies and testimonials for sales conversations

Competitive Advantages: Unique differentiators vs. traditional MSSPs

For MSSP Operations:

Technical Integration: Partner portal, billing, and management systems

Deployment Guide: Step-by-step client onboarding procedures

Support Resources: Technical documentation and escalation procedures

Reporting Tools: Client QBR templates and success metrics